9 YEARS ACHIEVED, UNLIMITED TO GO
That's right! 2018 marks NINE years that The Yodsukars has been an operating business. It's pretty insane to think that it all started with a Groupon-type deal on The Knot.com in 2009 for a $99 Engagement Session. We photographed somewhere around 80+ sessions the following year because of that deal... we had no life and missed out on everything, BUT it laid the groundwork for what The Yodsukars is today. And what are we today? I'll leave that for the end of this post. First, I think its only fitting as we Celebrate starting our company 9 years ago, that we hear from the Founder, my best friend and husband, Forrest's father, and the reason our business exists, Rich Yodsukar.
Being a business owner has been one of the most challenging, yet rewarding experiences of my life. Knowing that the direction of our careers is completely up to us - if we want to work more, or work less - has been so empowering. It's also been completely terrifying at times not knowing exactly when our next check is coming. As cliche as this sounds though, what's kept us going is believing that the universe will provide us with exactly what we need, and that is what's gotten us to this point in our lives and careers. - Rich Yodsukar
Today, The Yodsukars is a Mission backed up by a lifestyle. On paper we are a Photo + Cinema studio based in Portland, Oregon and operating in Los Angeles as well. In our hearts and minds, we are just a little family set on changing the world one life at a time. What began as a studio focused on weddings, has morphed into a multi-layered company with departments catering to Businesses, Families, and Educating Other Photographers and Business Owners how to use their business to Find Their Happy. We have grown A LOT over the past 9 years, learning countless lessons about managing money, taking care of our clients, improving our technical skills, and marketing (to name a few, of course), but the one thing we have learned that I am MOST PROUD of and most EXCITED about is this...
We have learned to define SUCCESS on our terms. We have learned to create our own definition of HAPPINESS. And whats even cooler, we have learned the importance of allowing ourselves to redefine and recreate that as often as needed. That's one reason we moved from everyone we knew and the hometown of our business to a brand new place where we knew no one. I'm happy to say that 20 months later, we have established our business, found our friends and family, and created our home here in Portland. Instead of replacing one home with another, we have a new passion of adding homes, friends, and family... and businesses.
The next opportunity is right around the corner. Keep us in your thoughts as we are looking to add another exciting adventure to our lives (not a baby you guys!!!!), so we can continue to change the world one person at a time.
A little backstory on my WHY for being a business owner: https://www.theyodsukars.com/blog/2017/9/7/sharing-my-why-on-being-a-business-owner